01 Readiness
Assess category, country, fulfilment model, policy exposure, payment feasibility, demand, and commercial viability before build work begins.
Build the commercial system before scaling spend.
Every stage ends with evidence about demand, acquisition quality, conversion, and commercial viability.
02 Entity
Prepare the operating entity, KYC/KYB materials, ownership, privacy, terms, refunds, cookie consent, and applicable tax readiness.
03 DTC store
Build a multilingual, multi-currency store with CDN, DNS, security, backups, analytics, technical SEO, and Core Web Vitals targets.
04 Payments
Connect eligible card and local payment methods, fraud controls, 3DS, chargeback monitoring, settlement, and currency routes.
05 Fulfilment
Align SKU structure, pricing, shipping routes, returns, customer support, and delivery evidence with payment-account health.
06 Acquisition
Prepare account ownership, pixels, CAPI, feeds, campaign structure, creative testing, cold start, and remarketing across major media.
07 Conversion
Improve pages, pricing, checkout or lead flow, Email/SMS automation, retention, and LTV/CAC measurement.
08 Scale
Run payment and media risk reviews, tax and compliance checks, multi-store architecture, and evidence-based budget expansion.
Scale follows evidence.
Markets, pages, audiences, and creative receive more investment only when the economics and conversion signals support it.
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